I happened upon this at MeFi.
And then somehow landed at the Audi site where you can watch and then download the movies and the music. (Also at truthinengineering.com.)
If all commercials were made this good, I could actually enjoy them, instead of getting irritated and switching the channel.
More discussion at adtunes forum.
VLC media player will play the downloaded movies (filetype *.m4v).
The Audi commercials are at YouTube also, but why would you go there when you can view and download the full screen high quality real deal at the Audi website.